SNOWDROP ENGINE — BRAND IDENTITY

I led the Creative Direction and design for the rebranding of Snowdrop Engine, a proprietary technology developed by Massive Entertainment and now used by Ubisoft studios worldwide as their primary game engine.

The new Snowdrop brand identity was unveiled at the Microsoft Xbox Press Conference during E3 2018, alongside the reveal of Massive’s new game, Tom Clancy's The Division 2.