Co-led the Creative Direction, research, and design development of the Brand Identity and Visual Language Direction for Star Wars Outlaws, from internal execution to external collaboration with third parties. Worked closely with Damien Belleville, Presentation Director to align our marketing branding with their in-game UI branding, ensuring a seamless and cohesive visual tone across all touchpoints.
Designed the key visual background, developed the branding toolkit, and established the overall marketing brand style guide, shaping the game's distinct visual identity.